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Comparison Guide

HYROS vs GA4 — Which Do You Need?

HYROS is a server-side attribution platform for ad accounts. GA4 is a website analytics platform. They're different tools that serve different purposes — but most businesses need both for complete attribution tracking.

This guide covers the key differences, when to use each, their costs, iOS 14 attribution, and whether you should use both together.

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HYROS vs GA4 Comparison Table

Criteria HYROS GA4
Primary Purpose Ad account attribution Website analytics
iOS 14 Recovery ✓ Recovers 40–60% ✗ Cannot recover
Tracks Conversions From ads only Website + app
User Behaviour Data ✗ No ✓ Complete
Attribution Windows Custom (7/30/90 days) Fixed (30 days)
Setup Time 3–5 days 2–5 days
Cost $99–$500+/month Free
Best For Ad spend optimisation User journey analysis
Use Together? ✓ Highly recommended for accurate full-funnel attribution
Use Case 1

When to Use HYROS

Use HYROS if you're running paid ads (Google Ads, Facebook Ads, TikTok) and need accurate attribution. HYROS is specifically built to solve the iOS 14 attribution problem that breaks Facebook Pixel and GA4.

📱

You Lose iOS 14 Conversions

Browser-based pixels miss 40–60% of iOS conversions. HYROS recovers these with server-side tracking.

💰

Need Accurate ROAS

HYROS shows you true ROAS by linking ALL conversions to ad clicks — not just browser-tracked ones.

🎯

Optimising Ad Spend

If you're spending $5K–$500K/month on ads, accurate attribution directly improves your ROI.

🔗

Offline Conversions

HYROS links phone calls, bookings, and other offline actions back to the ad that triggered them.

📊 HYROS is right for:
✓eCommerce with $10K+ monthly ad spend
✓Agencies running ads for multiple clients
✓Coaches, course creators, lead gen businesses
✓Businesses that trust GA4 data too much
✗Low ad spend (<$2K/month)
Use Case 2

When to Use GA4

Use GA4 if you need to understand HOW users behave on your website. GA4 shows user journeys, content engagement, and conversion funnels — data HYROS cannot provide.

👤

Understand User Behaviour

GA4 shows which pages users visit, how long they stay, what content they engage with, and where they drop off.

🔍

Website Diagnostics

Identify technical issues — broken links, slow pages, form submission failures — through conversion tracking.

📈

Content Performance

GA4 shows which blog posts, product pages, and landing pages convert best.

💡

Audience Insights

Understand your users — demographics, interests, devices, geography — to improve targeting.

📊 GA4 is right for:
✓Any website that wants engagement data
✓Content-heavy sites, media, SaaS
✓Understanding user funnels
✓Optimising landing pages
✓Free website analytics
The Answer

Should You Use Both?

✓ Yes — If You Run Paid Ads

If you're running Google Ads, Facebook Ads, or TikTok Ads and want accurate ROI, you NEED both:

  • GA4 shows you WHO is converting (user behaviour, demographics, interests)
  • HYROS shows you HOW MUCH each ad actually made (true ROAS, iOS 14 recovery)

⚠ GA4 Alone is Not Enough

If you only use GA4:

  • You're missing 40–60% of iOS conversions
  • Your ROAS numbers are artificially low
  • You're likely underspending on profitable ads
  • You can't track offline conversions (calls, bookings)

FAQ

Frequently Asked Questions

HYROS is a server-side attribution platform for ad accounts. GA4 is a website analytics platform. HYROS tracks conversions from ads. GA4 tracks user behaviour on websites. They're complementary.
Neither is better — they're different tools. HYROS is better for ad attribution. GA4 is better for understanding user behaviour. Most businesses need both.
Yes, if you're running ads and want accurate attribution. GA4 alone misses 40–60% of conversions due to iOS 14 blocking. HYROS recovers this data.
No. HYROS tracks ad conversions only. GA4 tracks all website behaviour — user journeys, content engagement, session data. HYROS cannot replace GA4's analytics capabilities.
HYROS tracks iOS 14 conversions via server-side pixels, recovering attribution data that browser-based pixels cannot access. This restores 40–60% of lost conversion data.

Not Sure If You Need HYROS or GA4?
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