HYROS, Cometly, and Northbeam are all ad attribution platforms — but they serve different business types and ad spends. HYROS suits high-ticket and coaching businesses. Cometly suits direct-response eCommerce. Northbeam suits large multi-channel brands spending $50K+/month.
This guide breaks down pricing, iOS 14 recovery, setup complexity, and the exact business type each platform is built for — so you can choose the right one.
Every major criterion compared across all three platforms.
| Criteria | HYROS | Cometly | Northbeam |
|---|---|---|---|
| Best For | High-ticket, coaching, SaaS | Direct-response eCommerce | Large multi-channel brands |
| Tracking Type | Server-side + first-party | Pixel-based + server-side | Multi-touch attribution (MTA) |
| iOS 14 Recovery | ✓ Excellent | ✓ Good | ⚠ Moderate |
| Starting Price | $99/month | $97/month | $500–$1,000/month |
| Setup Complexity | Medium–High | Low–Medium | High |
| Offline Conversions | ✓ Yes | ✗ Limited | ⚠ Partial |
| Phone/Call Tracking | ✓ Yes | ✗ No | ✗ No |
| Ad Platforms | Google, Meta, TikTok, YouTube | Google, Meta, TikTok | 10+ platforms |
| Shopify Integration | ✓ Yes | ✓ Yes | ✓ Yes |
| Attribution Model | First-click, last-click, linear | Last-click + blended | Multi-touch (data-driven) |
| Recommended Ad Spend | $5K–$500K/month | $3K–$200K/month | $50K+/month |
| Setup Support Available | ✓ GA4 Specialist | Limited | Limited |
HYROS is a server-side attribution platform designed for businesses with complex sales cycles — coaches, course creators, high-ticket SaaS, and agencies. It excels at linking offline conversions (phone calls, sales calls) back to the exact ad that drove them.
HYROS uses a first-party tracking script that reads email addresses at form submission and matches them to ad clicks. This bypasses iOS 14 restrictions entirely, recovering 40–60% of lost attribution.
Server-side tracking, iOS 14 recovery, offline conversion linking, long sales cycle support, phone call attribution.
Higher setup complexity, requires dedicated HYROS consultant, less suited to sub-$5K/month ad spend.
Cometly is a pixel-based attribution platform with a simpler setup than HYROS. It's designed for direct-response eCommerce brands that need fast implementation and clean Facebook Ads attribution.
Cometly's server-side pixel sends conversion data directly to Facebook without relying on browser cookies — recovering a good portion of iOS 14 data with minimal configuration.
Simple setup, clean UI, good Facebook Ads integration, fast onboarding, competitive pricing.
No offline conversion tracking, less advanced attribution models, limited phone/call support.
Northbeam is an enterprise-level multi-touch attribution (MTA) platform built for large eCommerce brands spending $50K+/month across 5+ channels. It uses machine learning to model attribution across Google, Facebook, TikTok, Pinterest, email, and more.
Northbeam's strength is holistic view — showing how each channel contributes to a purchase path, not just last-click. However its price point and setup complexity make it unsuitable for smaller businesses.
Multi-touch attribution, 10+ channel support, machine learning models, enterprise-grade reporting.
$500–$1,000+/month pricing, complex setup, overkill for businesses under $50K/month ad spend.
You run ads for coaching, SaaS, or high-ticket products. You sell via calls or discovery sessions. You're spending $5K–$500K/month and losing revenue to iOS 14 attribution gaps.
You run a Shopify store with $3K–$50K/month ad spend, primarily on Facebook and Instagram. You want clean attribution without complex setup.
You're a large eCommerce brand spending $50K+/month across 5+ channels and need enterprise-grade multi-touch attribution modelling.
30 minutes. No pressure. Just clarity on your attribution.