- Install the Triple Whale app on Shopify
- Activate and verify the pixel on the store and every external landing page
- Connect all ad platforms you spend on (Meta, Google, TikTok, etc.)
- Connect email/SMS (e.g. Klaviyo) and GA4
- Add COGS, shipping, payment fees and recurring expenses
- Standardise UTMs on every ad
- Choose attribution views for each decision
- Build dashboards and test with real purchases
Step 1 — Install Triple Whale on Shopify
Install the app from the Shopify App Store and connect your store. Use an owner or staff account with the right permissions so integrations don't break when someone leaves the team.
Step 2 — Pixel installation & verification
The pixel is the foundation of Triple Whale attribution. We verify it fires on every page type — home, collection, product, cart, checkout and thank-you — and install it on landing pages built with other tools or on headless front-ends. Then we run test journeys from ad URLs to confirm sessions and orders are captured.
Step 3 — Connect ad platforms
Connect every channel you spend on so spend, clicks and platform-reported conversions sit next to Triple Whale attribution. We double-check that the correct ad account IDs are selected — agencies often have access to several.
Step 4 — Email, SMS and GA4
Connect Klaviyo or your email/SMS platform for owned-channel revenue, and GA4 for site analytics. See Triple Whale + GA4 for how that data is used and why it won't match exactly.
Step 5 — Costs and profit
Profit metrics are only as good as your inputs. We set up product costs, shipping, handling, payment gateway fees and recurring expenses (apps, agencies, salaries if you want them) so contribution margin and net profit are meaningful.
Step 6 — UTM hygiene
Consistent UTMs on every ad, email and influencer link make attribution far more reliable. We provide a naming convention and apply it to your live campaigns.
Step 7 — Attribution views & dashboards
We configure the views your team needs — MER and blended ROAS for the founder, channel and creative performance for media buyers, new-customer metrics for growth — and keep dashboards short enough that people use them.
Step 8 — QA and handover
Test purchases are traced end-to-end, Triple Whale orders are reconciled with Shopify, and you get a written handover plus a recorded walkthrough.
Want it done for you?
Our Triple Whale experts complete most setups in 3–5 business days. Already set up but something's off? See Triple Whale support for common fixes.