What is GoHighLevel White-Label?
GoHighLevel's white-label feature lets you rebrand the entire GHL platform under your own agency name, logo, and domain. Your clients log in to crm.youragency.com, see your branding everywhere, and have no idea the underlying platform is GoHighLevel.
With GHL's SaaS mode (available on the Agency Pro plan), you can go further — create tiered subscription plans, charge clients monthly via Stripe, and run a fully automated SaaS business on top of GHL's infrastructure. Many agencies charge $300–$800/month per client for their white-label CRM.
The opportunity: GHL costs you $497/month for unlimited sub-accounts. If you onboard 5 clients at $300/month each, your agency CRM SaaS generates $1,500/month — before any service revenue. With 20 clients, that's $6,000/month.
Which GHL Plan Do You Need?
- Unlimited sub-accounts
- Custom app domain
- Agency branding
- All GHL features for clients
- No SaaS reseller mode
- Everything in Starter
- Full SaaS white-label mode
- Create subscription plans
- Stripe billing automation
- Automated client onboarding
- Custom mobile app (add-on)
If you want to resell GHL as a SaaS product, you need the Pro plan. If you just want to manage client accounts under your branding without charging for the platform itself, Starter is sufficient.
Step-by-Step: Setting Up Your White-Label
Configure Your Agency Branding
In your GHL Agency account, go to Agency Settings → Company Branding. Upload your logo, set your agency name, choose your primary brand colour, and add your support email and phone number. This branding appears on the login page, email headers, and throughout the sub-account interface.
Set Up Your Custom App Domain
Go to Agency Settings → Domain & Email. Add a subdomain like app.youragency.com or crm.youragency.com. In your DNS provider (Cloudflare, GoDaddy, etc.), add a CNAME record pointing to GHL's servers. Once verified, your clients log in at your custom URL instead of app.gohighlevel.com.
Also configure your custom sender email domain here to ensure emails from the platform come from noreply@youragency.com rather than GHL's default domain. This significantly improves email deliverability.
Build Your Agency Snapshot
A snapshot is the most powerful time-saving tool in GHL for agencies. It's a template of your complete agency setup — funnels, pipelines, email/SMS templates, workflows, and custom values — that you can deploy to any new sub-account in minutes.
Go to Agency Settings → Snapshots and create a snapshot from your best-configured sub-account. Include:
- Your standard CRM pipeline stages
- All core automation workflows (lead nurture, appointment reminders, no-show re-engagement)
- Email and SMS templates
- Funnel templates for your core verticals
- Standard custom fields and values
When you onboard a new client, apply this snapshot and you have a fully configured account in 5 minutes. Without a snapshot, each client takes 4–8 hours to set up manually.
Configure SaaS Mode & Subscription Plans (Pro Only)
In Agency Settings → SaaS Configurator, connect your Stripe account and create your tiered pricing plans. For example:
- Starter: $297/month — CRM + 2 funnels + basic automation
- Growth: $497/month — Everything + unlimited funnels + SMS/email campaigns
- Agency: $797/month — Everything + white-label sub-accounts for their clients
GHL handles billing, failed payment retries, and plan upgrades automatically. You can also enable a free trial period for each plan to reduce sales friction.
Create Your Client Onboarding Workflow
Build a GHL workflow that fires when a new sub-account is created or a SaaS plan is purchased. This workflow should:
- Send a welcome email with login credentials and getting-started guide
- Trigger an SMS welcome message
- Create an internal task to schedule the onboarding call
- Apply the relevant snapshot to the sub-account automatically
Automating onboarding removes the manual chaos of adding 5+ new clients per month. Read our full GHL automation workflows guide for more on building these sequences.
Set Up GA4 Tracking on Client Accounts
Each client sub-account should have GA4 and GTM installed. This is a service differentiator — most GHL agencies don't provide proper analytics. Agencies that include accurate GA4 tracking in their offering command higher retainer prices and have lower churn because clients can see measurable results.
Our guide on tracking GoHighLevel funnels in GA4 with GTM covers the exact setup to replicate across client accounts.
Scaling Your GHL Agency
Once your white-label setup is stable and your snapshot is built, onboarding scales linearly — each new client takes 30–60 minutes to configure rather than days. The agencies that scale fastest on GHL do three things:
1. Productise Your Service Packages
Define exactly what each plan includes. Document every deliverable. Use your snapshot to deliver consistently. Clients who know exactly what they're getting sign faster and refer more.
2. Add Analytics as a Differentiator
Include GA4 setup, Looker Studio dashboards, and monthly analytics reviews in your higher-tier plans. Data storytelling — showing clients their funnel performance, ad attribution, and lead quality — builds trust and justifies premium pricing. Pair GHL with HYROS attribution for clients running significant ad budgets.
3. Build Vertical-Specific Snapshots
Create separate snapshots for your main client verticals (e.g., dental clinics, real estate, coaching, e-commerce). A snapshot built specifically for chiropractors — with the right pipeline stages, booking workflows, and review request sequences — is far more valuable than a generic setup.
Already on GHL but struggling with the setup? Our GHL specialist service includes agency architecture setup — sub-accounts, snapshots, SaaS mode configuration, and client onboarding workflows. If you're already running clients and hitting scale issues, our GHL support team offers rapid-response troubleshooting.
Frequently Asked Questions
Which GoHighLevel plan includes white-labelling?
The Agency Pro plan ($497/month) includes full SaaS white-labelling — custom branded app, SaaS mode for reselling, custom domains, and unlimited sub-accounts. The Agency Starter ($297/month) includes sub-accounts and custom domains but not the full SaaS reseller mode.
Can I resell GoHighLevel to my clients?
Yes. With GoHighLevel's SaaS mode (Agency Pro plan), you can create tiered pricing plans, set up Stripe billing, and resell GHL under your own brand. Many agencies charge $300–$1,000/month per client for their white-label CRM.
What is a GHL snapshot?
A GHL snapshot is a pre-configured account template containing funnels, workflows, pipelines, email templates, and settings. When you create a new sub-account, you can apply a snapshot to instantly deploy your standard setup — saving hours of manual configuration per client.