Enterprise ML attribution and media mix modelling — implemented correctly from day one, so every budget decision your team makes is built on clean, trusted data.
Northbeam is one of the most sophisticated marketing attribution platforms available — combining machine-learning attribution, media mix modelling, and creative-level analytics in a single dashboard. Starting at $999/month, it is built for DTC and eCommerce brands spending $50K–$500K+/month on Meta, Google, TikTok, and Snap.
The problem: Northbeam's power comes with real complexity. Most brands spend weeks connecting data sources, configuring attribution windows, and interpreting ML models before getting a single reliable insight. A misconfigured attribution window silently corrupts every budget decision your team makes.
I handle the complete Northbeam implementation — ad platform API connections, pixel deployment, attribution model calibration, COGS integration, profit benchmarks, and team onboarding. You skip the learning curve and get to accurate, actionable data fast.
Northbeam is not plug-and-play at the enterprise level. Getting it right from the start means your $999+/month platform investment pays for itself in the first budget reallocation decision — not three months later after a painful re-setup.
Full onboarding including pixel deployment, API connections to Meta, Google, TikTok, Snap, and Shopify or custom platform. UTM structure audit included.
Custom attribution window setup, channel weighting, and MMM+ calibration matched to your actual sales cycle and customer journey length.
Configure creative-level ROAS reporting by ad, format, and copy variant across all channels — so your creative team knows what's actually working.
Connect gross margin and COGS data so dashboards show contribution margin, not just revenue — the number your finance team trusts.
Live sessions for your media buying team so they can read, interpret, and act on Northbeam data independently after launch.
Already live but data looks off? Attribution discrepancies, missing channels, model anomalies — I audit and resolve the gaps.
Pick a time that works for you — we'll scope your project, answer questions, and get you a quote within 24 hours.