Before we track a single event, we build a measurement plan — a strategic blueprint that maps every user interaction to your business goals.
A measurement plan is a strategic document that defines your business objectives, the KPIs that measure them, and the specific GA4 events and parameters that will capture that data.
Without one, most businesses track everything and understand nothing. With one, every data point has a purpose.
We start with your goals — revenue, leads, signups — and work backwards to the data needed.
A full list of every GA4 event, parameter, and custom dimension needed to measure your objectives.
A clear specification document your developer or GTM specialist can follow exactly.
30 minutes. No pressure. Just clarity on your analytics.