Google Analytics 4 (GA4) users across the globe are encountering significant data discrepancies, on 13th nov 2024 with traffic reports showing up to 50% fewer visitors than expected. It is happening after 13th nov 2024.
while historical data appears incomplete. This issue is impacting businesses that rely on accurate reporting for decision-making and performance analysis.
- Google’s Confirmation: On November 18, 2024, Google acknowledged the issue on its Google Ads Status Dashboard. The statement reads:“We’re investigating reports of an issue with Google Analytics. There is an issue affecting the generation of standard reporting tables. Granular reports (accessed via the explore module) and BigQuery exports are unaffected. We are working on restoring the reporting tables.”
Impacted Metrics and Observations after GA4 Issue 13th Nov 2024:
Users report discrepancies in key metrics, including:
- Traffic volume
- Channel attribution
- Landing page metrics
- Event tracking
GA4 Issue 13th Nov 2024 Real-time data remains accurate, suggesting the issue lies in GA4’s processing of historical data. Businesses have observed stark differences when comparing GA4 data to Google Search Console (GSC) or other analytics platforms. For example, one user noted:
“GA4 shows only 4,445 users since November 13, but GSC and other platforms indicate over 13,000 visitors.”
Technical Insights: GA4 Issue 13th Nov 2024
- BigQuery Unaffected: GA4 users with BigQuery integration report normal data flows, hinting that the problem is isolated to GA4’s internal reporting systems.
- Delayed Data Processing: Google attributed the issue to delays in generating daily aggregated tables, forcing GA4 to rely on intraday tables with limited data retention.
Community Feedback: GA4 Issue 13th Nov 2024
GA4 users worldwide have shared their concerns on forums and social media. Reports indicate that the issue is not confined to a specific region or website type, with businesses from Taiwan, Europe, and the U.S. experiencing similar anomalies.
For example:
- In Taiwan, users reported a 20–30% traffic drop compared to the previous month.
- In France, users noticed similar discrepancies, particularly in channel attribution data.
Possible Causes : GA4 Issue 13th Nov 2024
Although some speculated the issue might be tied to Google’s mid-November core algorithm update, this is unlikely. GSC data for most users remains unaffected, indicating that GA4’s reporting infrastructure is the root cause.
What Businesses Should Do: GA4 Issue 13th Nov 2024
- Cross-Verify Data: Compare GA4 reports with alternative tools like GSC or BigQuery to validate traffic and performance metrics.
- Monitor Updates: Keep an eye on Google’s status updates for a resolution timeline.
- Document Anomalies: Record discrepancies to analyze potential long-term impacts once the issue is resolved.
Conclusion:
This reporting glitch highlights the critical need for robust analytics systems. While Google works to restore GA4’s functionality, businesses should adapt their strategies by leveraging unaffected data sources.
We will continue to monitor this situation and provide updates as more information becomes available. For now, GA4 users are encouraged to explore alternative reporting options to ensure their analytics remain actionable.
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